T mobileRecently, T-Mobile has surpassed the Sprint Corporation as the number three buyer of smartphones within the United States during the first quarter of 2014. Concurrently, through aggressive discounting, T-Mobile has managed to add more subscribers than any other operator in the United States.

During Q1, T-Mobile purchased approximately six million phones compared to Sprint’s five million. The smartphone accounts for 87 percent of all headsets in the United States, with the numbers slowly growing due to oversaturation of the market. Therefore, to lure customers from one carrier to another, phone companies are offering significant discounts and extensive promotions.

The big three of AT&T, T-Mobile, and Verizon all recently launched new installment plans that separate the device and service costs. This is an attempt to switch more subscribers from a basic mobile device to a smartphone.

Although T-Mobile continues to trail Sprint’s total number of subscribers, this information indicates that the discounts and promotions implemented by T-Mobile are working well. On the other hand, Apple and Samsung took two-thirds of all smartphones purchases in Q1. Of those purchases, Android consumed a 59 percent share.

However, between AT&T and Verizon, Apple phones were significantly more popular. Samsung was T-Mobile’s best performing brand. Android has become an extremely popular option at the smaller operators because T-Mobile and Sprint were the last adopters of the iPhone. As a result, their consumers have become more familiar with the Android operating system.

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